I'm a creative freelance web designer who enjoys making clean websites that ooze quality.

I’m a creative, enthusiastic & ambitious web designer.
I create websites that are standards-compliant and help your business grow.

For several years I have worked with businesses from around the world to give them an online presence that they’re proud to present to the world. By means of effective layout structure, clear and concise communication and a creative mindset I’m able to deliver websites that please both you and the end-user.

Background

I am currently working as a freelance web designer in Stockholm, Sweden and Copenhagen, Denmark. Born to a Swedish mother and American father, I have also lived in Monterey, California and London, England, resulting in that I have high levels of proficiency of both the English and Swedish languages. This, together with the fact that I’ve dealt with clients from countries including Ghana, Malaysia and Vietnam have contributed to me having a broad understanding of various global cultures, trends and styles.

Alex Carabi

I have a meticulous design process which I implement in all projects. Scroll down to view my design process.

I develop websites using hand-coded and standards compliant XHTML and CSS.

When needed, I implement a Content Management System, either WordPress or ExpressionEngine, which enables you to update the website.

On another note, I am also an avid photographer and musician, and have a soft spot for double-espressos, olive oil and jazz.

  • Full name Alexander Carabi
  • Residence Stockholm, Sweden & Copenhagen, Denmark
  • Languages English & Swedish
  • Capabilities XHTML, CSS, jQuery, WordPress, ExpressionEngine, Adobe CS
  • Elsewhere Flickr, LinkedIn, Dopplr, , Dribbble

My Five-Step Process

S.

Strategy - I get the project underway by sending the client a questionnaire with a selection of questions (Who is the target audience? What is the primary goal of the site? What sets your company apart from the competition? etc) so that I fully understand the goals of the website and what values are to be conveyed. The more specific and detailed the answers, the more effective the website.

S.

Structure - When we've agreed to the appropriate strategy, I begin developing the general structure of the site. Depending on the project, I do this with the help of mood boards and/or wireframes. Wireframes are grey scale layouts of what the website will look like, showing where the different types of content will be placed. Mood boards are collages of colours and pieces of inspiration which fit in with the general aesthetic we're striving to achieve. Both of the tools will enable the client to give the go-ahead to the general feel of the site before I get to grips with the full fledged design.

D.

Design - This step will be greatly facilitated by the previous two steps, as I now completely understand the goals, look, feel and general layout of the site. I begin crafting an interface with functionality and accessibility in mind to give the best user experience possible. Pixel by pixel the design takes shape, with attention to detail of the utmost importance. After several rounds of refinement and feedback, we will now have a finished design prototype: a mock-up.

C.

Code - After the client has agreed to the design mock-ups, I start coding the site in standards-compliant XHTML and CSS. If needed, I thereafter implement a Content Management System, either ExpressionEngine or WordPress, which enables the client to update the website on demand without my assistance.

D.

Deploy - After meticulous user testing, I make sure the launch of the website goes smoothly, and offer any help or maintenance needed during this critical stage. Google Analytics will be implemented as well, enabling the client to track the website's statistics to see how it performs.