Alex Carabi Web Design

During a recent weekend getaway, I took the time to read The Viking Manifesto, by Steve Strid and Claes Andréasson. Together they dissect the phenomenon of Scandinavian success stories, which seemingly defy logic. A great read, and whilst essentially a marketing book, many key concepts corelate just as well to design and the web.

How can it be that Sweden, Denmark, Norway and Iceland, 0.3% of the world’s population, produce 3% of all world exports? Strid and Andréasson claim that it’s down to the countries’ Viking heritage. Sure, they were mind-bogglingly brutal and viscous, but they were also hundreds of years ahead of their time in areas such as business and philosophy.

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