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Spiritual Enemies

Create your own foes to build character and sharpen strategy

At the height of the Civil War, Abraham Lincoln stood at a podium and delivered a typically eloquent speech. He pleaded with the crowd for equanimity, and declared the Southerners as his fellow human beings. An elderly lady called out in response, bitterly urging him to label them as enemies that must be destroyed. “Why madam,” Lincoln replied, “do I not destroy my enemies when I make them my friends?” [...]

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The Deliberate Art of Brand Orientation

How to reinterpret the brand to bring consistency and meaning to business

In the middle of the 15th century the wine industry was gaining momentum in southern Germany. The region was not previously known for its wine production, but the refinement of the ancient screw press helped create a blossoming industry in an otherwise challenging climate for viniculture [...]

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