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Organizational Tribes

A tribal approach to belonging and well-being for start-ups

There’s an organization from years past that never fails to inspire me. It fostered complete satisfaction and relentless loyalty among its members. Even members who joined after the most hostile of takeovers became devoted followers of the organization. In fact, recruits became so loyal that when offered the chance to leave for huge economic gains, they always chose to stay. [...]

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The Power of Polarizing Brands

Why the key to being liked is being disliked

There’s an Irish proverb that goes: “if you want an audience, start a fight.” Modern politics would tend to support this claim. But it’s just as relevant when building brands. [...]

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Making Sense of Meaning

A practical guide to a hairy question

Meaning can be a big topic. If you were to paint it as a picture, you’d probably end up with an image of the cosmos — a cloud of stars twisting into the deep realms of space. Most people would agree that meaning, whatever it is, is important. But many people have trouble defining meaning and, above all, finding meaning in their everyday lives. [...]

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